Ads that look like real life.
Built to sell.

The idea

Two friends catch up in a restroom, and one of them has clearly lost weight. The product only comes up when the other asks how.

Sales angle

A friend’s recommendation. Curiosity comes first, and the product shows up as the answer to “how?”

CTA

Take the quiz → a personalized plan.

How it’s built

• —It opens with a question instead of a logo. That question is the hook.
• —We show the result first, so viewers stay to find out how.
• —Each benefit answers one of her friend’s doubts.
• —Captions for people watching without sound. The opening joke comes back right before the CTA.

The idea

A woman explains, in her own words, why her diets kept failing: it wasn’t willpower, it was the plan. Many women will recognize the story.

Sales angle

“It’s not you, it’s the plan.” The ad takes the blame off the viewer.

CTA

Take the quiz → make this January the one that sticks.

How it’s built

• —The very first line says it wasn’t her fault. That’s the hook.
• —Word-by-word captions, so it works without sound.
• —The product is named at the ten-second mark, and then we see it in her everyday life.
• —This is a dramatization. The woman is an AI character, not a real customer.

The idea

Every failed diet in six seconds: hunger, cravings, guilt, start over. A gym ball puts an end to it.

Sales angle

Anyone who has dieted knows the cycle of starting over. The ad shows it without explaining it.

How it’s built

• —The last frame cuts straight back to the first, so it plays on a loop.
• —One word per shot, readable at a glance.
• —The punchline is visual, with no claims.
• —Made for Reels and Stories, where short loops often get watched twice.